Amazon A+ store front design
Role
UX/UI Designer
Team size
4
Platform
Amazon Seller
Tools
Figma,
Project type
B2C/Marketing/Branding
Year
2023
Project length
1 month
Project goal
Create a visually engaging Amazon A+ storefront for Koolands that highlights the brand’s adventure-ready gear, emphasizes product safety, and boosts customer trust. The goal is to improve brand perception, increase sales conversions, and enhance customer loyalty.
My role
Your role in the project is to lead the design and strategy for the Koolands Amazon A+ storefront, ensuring that the brand’s message is effectively communicated through visually appealing layouts, product highlights, and user-friendly content that drives engagement and conversions.
Outcome
Achieve a 15-20% increase in total sales conversions within the first 3 months, and a 30% boost in customer engagement, measured by time spent on the storefront and product page interactions.
Visual design
For the Koolands Amazon A+ storefront, the visual elements used include scenic adventure backgrounds, and icons representing travel and durability. We also use side-by-side product comparisons, an earthy adventure-themed color palette, and emphasize strength and reliability. These elements create a cohesive story of adventure and product durability.
Visual design
Proposed designs
Final designs
