Key section highlight
Updated Menu
Redesigned the menu section by shortening the text, adding images for clearer understanding, and using concise terms to effectively convey messages.
Item Selection Update
Added an "Add to Cart" button to streamline the shopping process, allowing users to add multiple items at once. Also increased the size of the sales text to enhance user engagement.
Navigation Bar Update
Updated the mobile navigation bar by replacing "Community Post" with "Deal" to provide quicker access to current sales, enhancing user experience and encouraging engagement with ongoing promotions.
Home
Shop
Deal
Cart
Profile
Yami 亚米
Designed wireframes for the “Back to School - Experienced Student Guide for Newcomers” campaign, a key initiative aimed at acquiring new student customers.
Role
UX/UI Designer
Team size
6
Platform
Mobile/Web
Tools
Figma, Zoom, google survey
Project type
B2C/Marketing/ WireFrame
Year
2024
Project length
2 month
Project Goal
The primary goal of the B2S campaign is to attract new international student customers and position Yami as a top choice among students by creating a memorable experience through targeted marketing and a tailored product selection for the back-to-school season.
My role
Responsible for creating intuitive and visually appealing wireframes for both the Chinese and English versions of the campaign, ensuring they are user-friendly and culturally relevant.
Outcome
The campaign successfully increased content sharing by 25% and received positive
feedback from 80% of surveyed students, enhancing brand visibility and cultural relevance.
Campaign wireframe survey
The survey collected feedback from 20 students and international working professionals, focusing on the usability and effectiveness of the wireframe and overall campaign. The responses will help identify user satisfaction levels, pinpoint areas for improvement, and guide enhancements to better meet the needs of a diverse audience.
72% find the new design more clear and easy to navigate
84% find the new design more appealing
96% find the mobile navigation bar more engaging for Deal section
84% like the new menu update
75% like the item selection update
90% reported a positive response to the campaign
Final Thought
Through this project, I gained invaluable insights into cultural sensitivity, learning to tailor designs to resonate with both Chinese and English-speaking audiences effectively. The iterative design process highlighted the importance of continuous feedback for refining our approach, while cross-functional collaboration underscored the need for cohesive communication across teams to ensure a unified campaign delivery.
View More Project
Next Gen Receipts & Receipts management
Apple E-Receipt
Apple Wallet Feature
UX Research
UX/UI Design
Usability Test
Dreamer Cruise
An unparalleled luxury cruising experience, combining world-class amenities, exquisite dining, and immersive virtual tours to create unforgettable journeys.
Website design
UX Research
UX/UI Design
Airaware
Real-time air quality updates and health recommendations to help users manage their exposure to environmental pollutants.
0-1
UX Research
UX/UI Design
Usability Test
Preferred
Preferred is a real-time translation app that seamlessly bridges language barriers for text, voice, and video communications, enhancing global communication and collaboration.
0-1
UX Research
UX/UI Design
Usability Test
Final Design
Story/Hero
Menu/
Selection
Products
